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Create an A/B test variant of a landing page

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Create an A/B test variant of a landing page

with HubSpot · Digital Marketing Management
Works with AI assistants

Use HubSpot: its Pages A/B tests API lets you create an A/B test variant of a landing page in a single step (POST /cms/pages/2026-09/landing-pages/ab-test/create-variation). HubSpot also has an MCP server, so an AI assistant like Claude or ChatGPT can do it for you. capabilities.work can help you get signed up and connected.

  • How do I A/B test a HubSpot landing page?
  • Can I create a second version of a landing page to test against the original?
Say it to your AI assistant
  • Create an A/B variation of landing page {contentId} named {variationName}.
  • Start an A/B test on landing page {contentId}.
For your developer

POST /cms/pages/2026-09/landing-pages/ab-test/create-variation in Pages A/B tests API. Full spec on APIs.io.

More you can do with HubSpot

End a landing page A/B test and pick a winnerRerun a past A/B test on a landing pageCreate an A/B test variant of a website pageEnd a website page A/B test and pick a winnerRerun a past A/B test on a website pageCreate an A/B test variant of a marketing emailDuplicate a marketing emailLook up a marketing email's detailsDelete a marketing emailChange a marketing email's live propertiesFind the other version of an A/B tested emailView the unpublished draft of a marketing email