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Add custom variables to a lead

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Add custom variables to a lead

with lemlist · Opportunity & Pipeline Management
Works with AI assistants

Use lemlist: its Lemlist Leads API lets you add custom variables to a lead in a single step (POST /leads/{leadId}/variables). lemlist also has an MCP server, so an AI assistant like Claude or ChatGPT can do it for you. capabilities.work can help you get signed up and connected.

  • How do I add new personalization variables to a lead?
  • Can I attach a custom company variable to one lead for my templates?
Say it to your AI assistant
  • Add the variable company={company} to lead {leadId}.
  • Add a preferredContactMethod variable of {preferredContactMethod} on lead {leadId}.
For your developer

POST /leads/{leadId}/variables in Lemlist Leads API. Full spec on APIs.io.