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Create a new association label

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Create a new association label

with HubSpot
Works with AI assistants

Use HubSpot: its CRM Associations Schema Labels API lets you create a new association label in a single step (POST /crm/associations/2026-09/{fromObjectType}/{toObjectType}/labels). HubSpot also has an MCP server, so an AI assistant like Claude or ChatGPT can do it for you. capabilities.work can help you get signed up and connected.

  • Can I define a custom relationship label, like Manager, between two CRM object types?
  • Is it possible to give a new association label a different name for the reverse direction?
Say it to your AI assistant
  • Create a new association label {label} named {name} from {fromObjectType} to {toObjectType}.
  • Add a {label} relationship from {fromObjectType} to {toObjectType} called {name}, with inverse {inverseLabel}.
For your developer

POST /crm/associations/2026-09/{fromObjectType}/{toObjectType}/labels in CRM Associations Schema Labels API. Full spec on APIs.io.

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