Annotate Release and Measure Retention
A 2-step recipe with Mixpanel. We can help you get access.
Recipe · 2 steps
Annotate Release and Measure Retention
with Mixpanel · Product Usage Analytics
Annotate a release date then query birth retention for a born and return event.
- Create an annotation marking the release date so it can be overlaid on the retention chart. Uses service account basic auth.
- Query birth retention for the born event and return event over the date range, returning counts per retention period.
What you'll need to have ready
- projectId: The Mixpanel project ID.
- annotationDate: Release date-time to annotate (YYYY-MM-DDThh:mm:ss).
- annotationText: Description text for the release annotation.
- bornEvent: The initial event that defines the retention cohort.
- returnEvent: The return event used to measure retention.
- fromDate: Retention start date (YYYY-MM-DD).
- toDate: Retention end date (YYYY-MM-DD).
For your developer
Arazzo workflow mixpanel:retention-with-annotation, 2 operations: createAnnotation → queryRetention. Specs on APIs.io.