capabilities.work

Target Audience, Offer, and Activity Assembly

A 3-step recipe with Adobe Experience Cloud. We can help you get access.

Recipe · 3 steps

Target Audience, Offer, and Activity Assembly

with Adobe Experience Cloud · Customer Segmentation Management

Create an audience and offer, then create an activity.

  1. Create a new Target audience with targeting rules.
  2. Create a content offer for use in the activity.
  3. Create an A/B activity that the new audience and offer can be wired into.
What you'll need to have ready
  • authorization: Bearer access token.
  • apiKey: Adobe API key for the x-api-key header.
  • audienceName: Name for the new audience.
  • audienceDescription: Optional description for the audience.
  • offerName: Name for the new offer.
  • activityName: Name for the new activity.
For your developer

Arazzo workflow adobe-experience-cloud:audience-offer-activity, 3 operations: createAudience → $sourceDescriptions.offersApi.createOffer → createActivity. Specs on APIs.io.