capabilities.work

What you can do with Taboola

Every task in plain language. Pick one, and we can help you get access.

60 things you can do

Taboola

Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion

Digital Marketing Management

Create a conversion ruleUpdate a conversion ruleArchive a conversion ruleCreate many items in one campaign at onceUpdate items across several campaignsCreate the same items in several campaignsDelete items across several campaignsCreate a first-party audienceAdd or remove users in a first-party audienceCreate a new advertising campaignUpdate an existing campaignTerminate a campaignDuplicate an existing campaignAdd a new ad item to a campaignEdit an existing campaign itemDelete an item from a campaignCreate a combined audienceUpdate a combined audienceChange a campaign's My Audience targetingUpdate many campaigns in one callList marketplace third-party audiencesList an account's conversion rulesList conversion rules with their dataGet one conversion ruleGet one first-party audienceList all campaigns in an accountGet one campaign's settingsList the items in a campaignGet one item from a campaignEstimate a campaign's reachList combined audiences in an accountGet one combined audienceView a campaign's My Audience targetingList campaigns across the whole networkList lookalike audiences for an account

Other things you can do

Create a performance video itemList a campaign's performance video itemsGet campaign performance by dimensionGet top performing ad itemsGet a near real-time ads performance snapshotList custom audiences for an accountList the accounts my credentials can accessList advertiser accounts in a networkGet details of one accountList countries available for targetingList regions within a countryList cities within a countryList postal codes for a countryList US DMAsList browsers available for targetingList operating systems for targetingList iOS versions for targetingList Android versions for targetingList device platforms for targetingList supported languagesList allowed values for campaign fieldsList allowed values for item fieldsList minimum CPC valuesList contextual segments for an accountList publishers available to an account