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What you can do with Matomo

Every task in plain language. Pick one, and we can help you get access.

560 things you can do

Matomo

Matomo is an open source web analytics platform — self-hosted (Matomo On-Premise) or vendor-hosted (Matomo Cloud) — that gives an organisation complete ownership of its analytics data. Formerly Piwik, it is the leading privacy-first alternative to Google Analytics, with GDPR tooling, data residency in Frankfurt for Cloud, and no data sampling. Its API surface is substantial and unusual: 556 docume

Digital Marketing Management

Set the active geolocation providerGet the referrer overview reportReport visits by referrer channel typeGet all referrers merged in one flat tableReport search keywords that brought visitsGet search engines for one keywordReport search engines that referred visitsGet keywords for one search engineReport marketing campaigns that drove visitsGet keywords for one campaignReport referring websitesGet referring page URLs for one websiteReport social network referrersReport AI assistant referrersGet referrer URLs for one social networkGet entry page URLs for one AI assistantGet entry page titles for one AI assistantCount distinct search engines in a periodCount distinct social networks in a periodCount distinct search keywords in a periodCount distinct campaigns in a periodCount distinct referring websites in a periodCount distinct AI assistants in a periodCount distinct referrer URLs in a periodGet SEO statistics for a URLReport visits by countryReport visits by continentReport visits by regionReport visits by cityMap ISO country codes to country namesGeolocate an IP addressCount distinct visitor countries in a periodGet search keyword performance from all sourcesGet keywords imported from search enginesGet keyword performance from GoogleGet keyword performance from Bing and YahooGet keyword performance from YandexGet Google web search keyword performanceGet Google image search keyword performanceGet Google video search keyword performanceGet Google News search keyword performanceGet Bing crawl overview metricsGet Yandex crawl overview metricsList recent Bing crawl error examples

Product Usage Analytics

Delete the funnel attached to a goalDelete a standalone funnelCreate or update a goal's funnelCreate or update a standalone funnelStart tracking a new formEdit a tracked form's settingsDelete a tracked formArchive a tracked formSet friendly display names for form fieldsGet live visitor countersCheck if visitor profiles are enabledGet the latest visits in detailGet a visitor's profileGet the ID of the latest visitorGet when the site was last visitedGet summary metrics for a funnelCompare all activated funnels on a siteGet combined totals across all funnelsGet step-by-step flow metrics for a funnelGet the funnel flow as a data tableDrill into the rows of one funnel stepSee where visitors entered a funnelSee where visitors left a funnelGet the funnel configured for a goalGet a site's ecommerce sales funnelGet a funnel definition by IDList all activated funnels on a siteCheck whether a site has any active funnelList pattern match types for funnel stepsTest a URL against funnel step patternsReport content impressions by nameReport content impressions by pieceGet one tracked form's configurationList all tracked forms on a siteList tracked forms by statusGet the form overview reportCompare all forms side by side for a periodSee which fields users start a form withFind the fields where users abandon a formCompare a form's performance per pageSee how long users spend on each fieldSee how much users type into text fieldsFind fields users leave blankSee which form fields get the most interactionSee which fields users correct mostGet real-time form countersSee the most popular forms right nowCheck form auto-creation settingsList valid form statusesList a site's goals for form conversionList form-matching rule patternsList page rule patterns for formsList form conversion rule optionsReport events by categoryReport events by actionReport events by nameDrill into the actions within an event categoryDrill into the names within an event categoryDrill into the categories for an event actionDrill into the names for an event actionDrill into the actions for an event nameDrill into the categories for an event name

Other things you can do

Clear all tracking failuresDelete one tracking failureSave SMS provider credentialsAdd a phone number for SMSResend a phone verification codeRemove a phone numberVerify a phone number with its codeDelete the SMS provider credentialsAllow users to manage their own SMS setupCreate a default web container for a siteAdd a tag to a container versionUpdate an existing tagDelete a tag from a containerPause a tagResume a paused tagAdd a trigger to a container versionUpdate an existing triggerDelete a trigger from a containerAdd a variable to a container versionUpdate an existing variableDelete a variable from a containerCreate a new containerUpdate a container's settingsSave a new container versionRename or describe a container versionDelete a container versionPublish a container version to an environmentDelete a container and all its versionsTurn on preview/debug mode for a containerTurn off preview/debug mode for a containerChange the debug site URLImport an exported version into the draftAdd an annotation to a site's timelineEdit an existing annotationDelete one annotationDelete every annotation on a siteUnblock IPs blocked by brute-force protectionSend feedback about a featureAnswer a feedback survey questionPostpone the feedback reminderCreate a conversion goalUpdate an existing goalDelete a goalAdd a new website to trackDelete a websiteAdd alias URLs to a websiteReplace a website's alias URLsSet IPs excluded from tracking on all sitesSet global site search parameter namesSet user agents excluded on all websitesSet referrers ignored on all websitesSet whether URL fragments are kept by defaultSet the default currency for new websitesSet the default timezone for new websitesSet the global URL parameter exclusion modeUpdate an existing website's settingsRename a website groupCreate a dashboard for a userRemove a dashboardCopy a dashboard to another userReset a dashboard to the default layoutSchedule a new email reportUpdate a scheduled reportDelete a scheduled reportSend a scheduled report immediatelyRemove the Marketplace license keySave a Marketplace license keySkip an onboarding challengeDelete a saved segmentEdit a saved segmentSave a new segmentStar a saved segmentUnstar a saved segmentReset two-factor authentication for a userCreate a new heatmapCopy a heatmap to other sitesChange an existing heatmap's settingsDelete a heatmap's stored screenshotCreate a new session recordingChange an existing session recordingPause a heatmapResume a paused heatmapDelete a heatmapEnd a heatmapPause a session recordingResume a paused session recordingDelete a session recordingEnd a session recordingDelete a whole recorded sessionDelete one page view from a recordingSet a user's language preferenceSet a user's 12-hour clock preferenceCreate a new custom dimensionUpdate an existing custom dimensionCreate an OAuth2 clientUpdate an OAuth2 clientRotate an OAuth2 client's secretActivate or deactivate an OAuth2 clientDelete an OAuth2 client and its tokensCreate a roll-up websiteChange a roll-up websiteCreate a custom alertUpdate an existing custom alertDelete a custom alertDelete a conversion exportCreate an advertising conversion exportRegenerate a conversion export's access tokenUpdate a conversion exportList tracking failuresCheck whether SMS credentials are setShow the configured SMS providerCheck remaining SMS creditList my phone numbersCheck if SMS management is delegatedGet the Overlay UI translationsList pages reached after a page URLList contexts that support tag typesList environments for container releasesList environments I can publish to for a siteList the fire limit options for tagsList comparison operators for trigger conditionsList tag templates for a contextList trigger templates for a contextList variable templates for a contextGet the embed code for a containerGet install instructions for a containerList tags in a container versionGet one tag's configurationFind where a trigger is usedList triggers in a container versionGet one trigger's configurationFind where a variable is usedList manually configured variablesList manual and preconfigured variablesGet one variable's configurationList containers for a siteList versions of a containerGet details of a container versionGet a container's detailsExport a container versionGet a single annotationList annotations for a date rangeCount annotations per periodReport browser plugins detected on visitorsList activity log entriesCount activity log entriesList the available activity typesReport visits by visit durationReport visits by pages viewedReport visits by days since previous visitReport visits by lifetime visit countList plugins included in the API referenceGet metadata for API reference pluginsDownload a plugin's OpenAPI specSee traffic flow around a page titleSee traffic flow around a page URLSee traffic flow around any actionCheck if a period is allowed for transitionsCompare visits and revenue across all sitesGet all-websites metrics for one siteGet the grouped all-websites dashboard dataTrack chosen cohorts over a date rangeGet the cohort retention table for a periodGet a single goalList goals for websitesReport ecommerce sales by product SKUReport ecommerce sales by product nameReport ecommerce sales by product categoryGet goal and ecommerce conversion metricsReport days from first visit to conversionReport visits needed before conversionGet the JavaScript tracking tag for a websiteGet image pixel tracking code for a websiteList the websites in a site groupList website group namesGet the details of one websiteList all URLs registered for a websiteList all websites with their detailsList the IDs of all websitesList websites I have admin access toList websites at or above a permission levelList websites I have view-only access to

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